204 N Water St · Watertown, Wisconsin
Watertown's gun shop, gold & silver buyer, and firearms auction house — serving Watertown, Jefferson County, and all of southeastern Wisconsin. Walk in with questions, walk out with answers (or cash). Authorized Henry Repeating Arms dealer and Davidson's GunStores.net partner.
About the shop
Watertown Trade & Auctions is a full-service gun shop and gold buyer in Watertown, Wisconsin, sitting in a historic brick building on N Water Street in the heart of downtown. We carry one of the most carefully curated firearms inventories in southeastern Wisconsin — new and used handguns, rifles, shotguns, and modern sporting rifles from Glock, Smith & Wesson, Sig Sauer, Ruger, Henry, Winchester, Colt, and more — alongside collectible Winchesters, Colts, and military classics.
Beyond firearms, we're one of the area's most trusted buyers of gold, silver, bullion, and coins. If you need to sell gold near Watertown or turn a coin collection into cash, bring it in for a free, on-the-spot appraisal pegged to the daily spot market. We also stock a small, well-chosen selection of games and collectibles for the enthusiast.
We're a licensed FFL dealer (FFL #3-39-055-01-8G-04406), an authorized Henry Repeating Arms dealer, and a Davidson's GunStores.net partner — so our full live inventory is available online and ready to ship to the shop. Every transaction is built on the same foundation: fair pricing, straight answers, and a handshake you can trust.
What we do
Whether you're cleaning out a collection, building one, looking to buy a handgun in Watertown, or want to know what your grandfather's rifle is worth — we're the right call.
New and used handguns, rifles, shotguns, and modern sporting arms from Glock, Smith & Wesson, Sig Sauer, Ruger, Henry, Winchester, and Colt. Rotating inventory — everyday carry, hunting rifles, AR-platform rifles, and investment-grade collectibles.
Live and consignment auctions for firearms, gold, silver, coins, and estate items across Wisconsin. Reach a vetted base of serious local and regional buyers — stronger results than a single trade-in offer for the right collection.
We buy used guns for cash in Watertown and across southeastern Wisconsin. Bring it in for a real-time appraisal. We pay fair cash, take trades, and consign on terms that make sense for your collection — single firearms or entire estates.
Sell gold, silver, bullion, and numismatic coins for fair, transparent, market-based prices. Free appraisals, no appointment needed. The most direct way to turn precious metals into cash in Watertown and Jefferson County.
A curated selection of games, military collectibles, knives, and estate finds for the enthusiast — stop in and see what just came through the door.
Our on-site gunsmith handles repairs, deep cleanings, sight installs, optics mounting, trigger work, refinishing, and custom builds. Drop your firearm off in Watertown — no shipping it out of state, no waiting weeks for a return.
Shop online
Every handgun, rifle, and shotgun we stock is listed and updated in real time through GunStores.net — Davidson's Inc's nationwide dealer network. Browse it, reserve it, or come pick it up at our shop on N Water St in Watertown.
Opens our live inventory on GunStores.net (powered by Davidson's Inc).
Brands we stock & transfer
We stock and transfer firearms from the most trusted manufacturers in the world. Don't see what you're looking for? We'll source it through Davidson's nationwide network.
Federal Firearms License
Bought a firearm online from GunBroker, Bud's, PSA, or another dealer? Making a private-party transfer in Wisconsin? Watertown Trade & Auctions is a licensed FFL dealer (FFL #3-39-055-01-8G-04406) and we handle transfers quickly and correctly — most pickups done same-day once your background check clears.
Give the seller our shop name, address, and FFL. Call ahead so we know it's coming.
We log it in and notify you as soon as it arrives at the shop.
Bring a valid Wisconsin ID. We'll walk you through the 4473 and complete the background check on the spot.
Have a question on transfer fees, timing, or a specific firearm? Call us at 262-343-2329 or send a message.
Find us
We're on N Water Street in downtown Watertown — the brick building with the eagle on the window. Easy on-street parking and a lot behind the building. About 30 minutes from Oconomowoc, Hartford, Beaver Dam, Lake Mills, and Madison's east side, and under an hour from Milwaukee and Waukesha.
Areas we serve
Watertown Trade & Auctions is the go-to gun shop, gold buyer, and firearms auction house for Jefferson, Dodge, Waukesha, and Dane counties. Customers drive in from across southeastern Wisconsin because the inventory, the prices, and the honest deals are worth the trip.
Looking for a gun shop near you, a gold buyer near you, or a local FFL transfer dealer? If you're anywhere in southeastern Wisconsin, you're within an easy drive of Watertown.
Frequently asked
Short answers to what people ask before they walk in or call.
Watertown Trade & Auctions buys gold, silver, coins, and bullion at our shop at 204 N Water St in downtown Watertown. We pay fair, transparent, market-based prices and you'll walk out with cash the same day. Call 262-343-2329 or stop in — no appointment needed for an on-the-spot appraisal.
We carry new and used handguns, rifles, shotguns, and modern sporting rifles from Glock, Smith & Wesson, Sig Sauer, Ruger, Henry, Winchester, Colt, and more. Browse our live online inventory through GunStores.net or stop by the shop in person. We serve Watertown, Oconomowoc, Hartford, Jefferson, Waukesha, Milwaukee, and the rest of southeastern Wisconsin.
Yes — we stock Glock handguns alongside Smith & Wesson, Sig Sauer, Ruger, Henry, Winchester, Colt and other major brands. Inventory rotates constantly. Check our live inventory or call 262-343-2329 to ask about a specific model.
Yes. We're a licensed Federal Firearms License dealer (FFL #3-39-055-01-8G-04406) and handle online-purchase and private-party firearm transfers. Send the seller our shop name, address, and FFL, then bring a valid Wisconsin ID to complete the 4473 and background check on the spot. See the full FFL process →
We pay competitive, market-based prices on gold, silver, bullion, and coins — pegged daily to the spot market. Bring it in for a free, no-obligation appraisal at 204 N Water St in Watertown, and we'll quote you in person.
Yes. We buy used handguns, rifles, shotguns, and modern sporting rifles outright for cash, take them on trade, or consign them through our auction. Bring the firearm and a valid ID to the shop for an appraisal.
Yes. We handle estate firearm appraisals and auctions across southeastern Wisconsin. Call 262-343-2329 to schedule — we can come look at a collection in person if it warrants it.
We're open Tuesday through Saturday and by appointment. Hours can vary around auctions and estate appointments, so call ahead at 262-343-2329 to confirm.
204 N Water St, Watertown, WI 53094 — the historic brick building in downtown Watertown. Easy street parking and a lot behind the building. Get directions →
Get in touch
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